One of the wonderful things about blogging is being introduced to a number of different brands. It’s easy to write off any number of invitations and requests that come through because you’re too busy. And while everyone wants to work with the ‘big companies’ I love to see small companies and startups come through by inbox because small companies means stories.
The first time I saw ‘Starseeds’ in a subject line I had no idea what to expect, I definitely didn’t expect to be having coffee just a week later with one of the founders. But I’m so glad I did because now I get to share with you everything I learned about this incredible line of athletic wear.
The Starseeds journey began in the classroom during a ‘Ethics in Fashion’ course where the founder and designer, Natalia, started to daydream about a line of both ethical and sustainable fashion. An avid yogi, the natural start was a line of yoga clothing – which began the process of finding the right fabric.
It all started with a bamboo based fabric –
This super-soft, natural wonder feels amazing on the skin, is unbelievably strong and naturally antibacterial, plus it absorbs sweat like no other – so hello, hot yoga. It’s right up there for sustainability, too. It re-grows in days without any chemicals and can thrive in the most challenging of climates. Plus, because it’s 100% biodegradable, it won’t linger in landfill, either. (Taken from the Starseeds website)
They then started producing (my favourite) a coffee based line using recycled coffee waste, from companies such as Starbucks – amazing! Once I found about about a coffee based fabric I had to know everything – why coffee? How did they find it?
Natalia first saw the fabric at a sustainable fashion convention, it was originally a hard fabric and used for outerwear. It wasn’t until a few years later it had been adapted for athletic wear. Here’s a snapshot of all the benefits from their website – it’s such an incredible fabric and so incredibly soft against your skin, I was shocked.
For Natalia, it was all about creating a shift in the industry. It meant producing less waste, less fast-fashion, and more sustainably and accountability. It’s why Starseeds continually travels to find the perfect fabrics while staying true to their mission. A mission focuses on what we put ON our bodies and not just in them.
At Starseeds, their mantra is
The Lightness of Being
which to me means living in the moment, enjoying your life and leaving the world a better place than the one you were given and THAT is something I will always support.
Rich is wearing Deep Well Bamboo Fitted Tee & Frappe Shorts